Analyzing the Ways the Media Represent the American Economy Essay

Analyzing the Ways the Media Represent the American Economy - Essay ExampleThis is even worsened by the declaration that primaeval bankers grappled with the growing uncertainty about which direction the economy is headed (3). The second article expresses the gloomy projection of the International Monetary Fund when it cuts its forecast for economic fruit in the United States this year to 2.2 percent (IMF Cuts 1). It can be recalled that during 2006, the nations economy grew by 3.3 percent (3). The slowdown is attributed to the expected weak performance of the nations housing market. It is communicate that this deceleration will cause the United States to lag behind other economic giants including Britain, Canada, and Japan. This will be the first time that US will non lead the Group of Seven nations in terms of economic growth (6).Generally, the media portrays the American economy in a downslide. The nations struggle in keeping its pompousness stable and sustain economic growth appears to be in vain. It should be noted that the media uses a rather pessimistic tone in describing the US economy. Downbeat intelligence service article titles like Greenspan Recession possible by end of year and The American Economy is Destroying Itself loudly communicates the medias pessimism coupled with some sensationalism.

FedEx Technology Assignment Example | Topics and Well Written Essays - 750 words

FedEx Technology - Assignment ExampleFedEx case study presents a number of logistical bothers including tracking goods problem caused by the airlines reliance on disjointed data, delays in the assortment of goods and packaging, increased operating constitutes, overworked fast-cycle logistic system as well as a centralized coordinate for the airline. Tracking goods in is one of the major issues affecting the success of cargo airline because it determines the sniply delivery of goods to perspective clients. Notably, FedEx lacks proper tracking of goods that arrive from assorted destinations hence, affecting some of the goods that arrive without the consent of the airline because management efficacy of the flow of goods solely depends on the capability to track goods from the origin to the client. Failure to prepare all goods in an effective manner leads to the airline failure to meet the requirements by customer, which is a major logistical problem. Although delayed flights prima rily cause kind process inconsistencies, the consequence of increased costs is a logistical problem because FedEx should have a system that ensures delayed flights are sorted in a special isolated warehouse. This ensures that the delayed arrival flight does not affect the departure, which is make by ensuring that the sorting process is done faster than it would be done by the existing package-sorting system at MEM. The case study indicates that the fast-cycle logistics push is compressed particularly at night hence, overworked because of the airlines centralized location, which is a logistical problem because the airlines structure fails to streamline operations and monitoring costs. A single cargo flight delay consequences are just more than time and can have substantial effect on the cost of business because it contributes to the upward trend on the operating cost. The initial effect on the cost on business will be paying overtime expenses to the pilot and the crew. The airline deals with time-sensitive cargo hence, is prone to compensating customers of delayed time-sensitive goods such as horticulture products meant for specific timely occasions.

Lives of girls and women by Alice Munro Research Paper

Lives of girls and women by Alice Munro - Research Paper ExampleEvery story reveals more approximately Dels experiences from being a young, innocent girl to becoming an adult, living with her family that comprises of her parents, younger brother, and Uncle Benny the work focuses mainly on issues of girls and women, thus the prominence of womanly characters and its feminist bias (DeFalco 377). In this analysis, I propose that the repeated crises encountered by Del in Alice Munros Lives of girls and women, are partial illusions camouflaging a looming decay, and that mundane feeling is a grand illusion. Structure Dell narrates the stories from a first persons point of view, and the whole cycle is structured in eight chapters, each(prenominal) detailing a self-contained tale that espouses additional facts concerning Dels evolving identity. The cycle opens up with a fundamental retrospective focus on Dels childhood when she is first awakened to the romance of everyday, surrounded by chaotic and eccentric misfits (Awano 91), the likes of Uncle Benny, whose concept of the world was a distorted reflection of reality. From these early experiences, Del learns to focus on the deeper meanings and details of life rather than merely on the shadows and reflections that individual lives often cast as she sharpens her wits and senses for a future career as a writer (McDonald). Through the subsequent chapters, the writer portrays various models of womanhood that come into constant interaction with Del as she grows up, from Naomi, Dels best friend who lives up to the evaluate role of ingenue, wife on one end, and her mother Ada who sometimes speaks for the world and on others for what the world fears and despises. Text Analysis In the first chapter, the now Roads, Munro establishes a symbolic geography in which she thoroughly contrasts the town of Jubilee, the epitome of society, sociability, and propriety, from the Flats Road, where drunkenness, sexual looseness, dirty la nguage, haphazard lives, and content ignorance are the norm of everyday (McDonald). Del, still a child, grapples with the assimilation of Munros two countries but is in so far to encounter the lurking struggle to belong to both worlds and the subsequent inner difference due to a split personality. The distinctions between the town of Jubilee the world and the Flat Roads the other country are clear, but Uncle Benny, who represents the other country, espouses both a sense of potential for chaos in the world, and a hope for change through ecstatic faith, unlike the garrisons through the allusion of the ark (Monro 27). The title of the chapter suggests Dels compromise by unconsciously sharing Uncle Bennys vision yet not forfeiting the security offered through her mothers ordered perception. Chapter two, titled Heirs of the Living Body, Del herself confronts the quandary of Munros two countries, the Garrisons world, represented by Dels two aunts, and Uncle from her fathers side unlike Uncle Benny, Uncle Craig perceives a quiet pattern of everyday events. Unlike the disordered setting of the Flat Roads, the garrison world is highly structured that no sense of chaos and potential alarm is recognized in Adas viewpoint, and Craigs sisters Elspeth and Grace who are bound in the domestic sphere represent a subtle yet profound aspect of the garrison for they are excellent housekeepers and adept socializers (McDonald). Unlike her mother who embraces directness and

Econ308 Final paper Essay Example | Topics and Well Written Essays - 3000 words

Econ308 Final paper - Essay Examplen not only were the methodological analytic methods altered, but what was analyzed shifted from a concern with examination of the holistic system, as evidenced in theories of production, labor theory of value, and capitalist accumulation, to theories that were primarily refer with the quick-scented choices of individuals.While classical economic theorists presented their theoretical exercises as a progression on the deficiencies of the classical model, the extent to which the neoclassical model is a progression on the flawed classical model is debatable. Although there are clear methodological differences dividing the classical and neoclassical approaches, a convincing argument could be made that the neoclassical model merely abandons the concerns of classical economics for an approach more suited to quantitative analytics. In investigating the extent that neoclassical economics can be deemed a progression on the classical model, this essay exa mines the trajectory of the classical and the neoclassical economic models, considers the extent to which their theoretical concerns overlap, and finally investigates the extent to which the neoclassical model can be termed a true progression on the classical model, or if the two model constitute separate approaches.There are a number of differences and similarities in the issues that classical and neoclassical economics address. Researchers locate the major distinguishing factors in the area of methodology, value theory, and economic analysis. In classical economics economists command a number of central questions these issues include the nature of economic growth, and how is wealth distributed between the forms of wages, rent and profit. In investigator these concerns classical economists approach the issues from a accessible science perspective. They emphasized how goods are accumulated and how surplus accumulation is implemented as a result classical economists from Adam Smith to Karl Marx were primary concerned with the

Cognitive psychology Essay Example for Free

Cognitive psychology EssayCognitive psychology focuses on how a individual interprets a picture or message. For example, a double figure drawing such as the top down example below is one carve up of the cognitive thinking process. An other mental exercise is the bottom-up perception of drawings and messages. Often times, the judge in court cases would ask the professional interpretation of the psychologist to befriend mitigate or aggravate the current curse of a cruel offender. The following paragraphs explain in detail what cognitive psychology means. 1. what advice would you give a judge to persuade her or him of the potential danger of wrongful conviction based on eyewitness testimony as the sole or elementary kind of evidence? Support your claim using cognitive psychology research.The judge should not base his sentencing only on the sole eyewitness statement. For, the feeling should be mitigated or aggravated by the professional spirit of the psychologist. It is a sta ndard procedure for the U.S. judge to ask the Forensic psychologist to give a mental profile of the suspect. The psychologist will then make a profile of the psychological well being of the someone charged in court. The psychologist then applies the theories of cognitive psychology to determine the behavior, pathology and motivation and submit his findings to the judge. The judge will then include the psychologists professional opinion increase the defendants sentence for aggravating priming coats (Burke 1).On the other hand, the judge could also decrease the defendants sentence for mitigating reasons. And the psychologists findings will be used either as an aggravating or mitigating evidence. Normally, the psychologist can draw up the behavioral tendencies of the defendant by viewing the other evidences on the crime scene, the statements of various witness, friends, neighbors and relatives and prior psychological findings. The psychologist is very much needed in the juvenile cou rts because the childs behavior is not as mature as those who are eighteen yrs sr. and above. Generally, the juveniles commit crimes because of their psychological growth is not normal ( or abnormal?), The psychologist can recommend to the judge to transfer the child to child rehabilitation philia for psychological rehabilitation(Barsalou 5).Likewise, the psychologist can persuade the judge to lessen the sentence in adult criminal cases. The psychologist can opine that the sexual offense was psychologically caused by the defendants state of mind at the time of the crime. He or she could have been abnormal then. The psychologist can recommend a plea negotiate agreement with the Judge using his psychological findings in order to reduce the sentence that has been mandated by the criminal laws of the United States( Berger 10).In addition, the psychologist can issue his opinion to the courts regarding the reliability of the lone witness psychological profile. For, the witness may not qualify as a lone witness if the psychologist opines that witness statements were hallucinations, a monumental lie, or simply made because of the witness had misinterpreted the situation as what is was not. The psychologist will then assess the stimuli response makeup (cognitive psychology) of the offender.The psychologist can also assess the criminal offenders impulse control and potential for the individual to commit crimes. Likewise, the psychologist can opine to the judge that he defendant cannot psychologically defend himself or herself in the witness stand (Gillespie , 27). This will then be a ground to decrease the sentence of the defendant upon conviction. To reite count, the psychologist can tell the court that the defendant was psychologically abnormal when he or she committed the crime. Thus, the judge must compulsorily use the psychologists evaluations of the defendants and the witnesses to plug the holes in his sentencing process.Also, the sex offenders would need the psychologists hand to help them. The psychologist would then tell the court that the sexual offenders sentence be reduced to being jailed at the prominent Diagnostic and Treatment Center. The psychologist would go about by stating that the defendants psychological makeup is the main cause of his continuing spree of sexual misdirect cases.2. Describe what implicit computer memory is. Based on Reber (1993) how is implicit nurture and memory different from explicit learning and memory.Implicit memory states that prior experiences feign the current behavior of a person even though the person does not intentionally exert a single perspiration to ponder all over his or her prior experiences. Likewise, repressed memories of the then(prenominal) are equated with implicit memory. For example, improving ones job performance falls under implicit memory and learning. This is the main reason why many companies prefer to hire and give higher salaries to people who have many years of hand s on experience behind them when they engage for a job. Definitely, a work that has worked in house construction for the past twenty years would definitely be more skilled than a carpenter has tucked under his belt only one weeks hands on experience. W here(predicate)as, explicit memory is the conscious and intentional recalling of a persons past experiences and informational data (French 26).A very clear example is trying to remember what todays itinerary or hectic roll is. It would include a ride in the park with the family, a meeting with the board of directors in the company, or a customer dropping by to purchase new products. Another is trying to recall the details asked for in the Civil war classroom test. Further, trying to recall the ATM password or the e-mail address log in username and password when withdrawing money from the ATM machines falls under Explicit learning and memory. In short, explicit memory and learning entails effort exertion which includes thinking abo ut ones past experiences. It also includes talking about ones past experiences and writing them done. Further, it includes regarding ones past experiences. For, they will surely increase ones expertise on doing a specific job assignment (Esgate 15).Reber stated that implicit learning refers to the variances in the behavior of a person that is influenced by past experiences. However, the person is not aware or exerts effort to try to recall the past experiences. Reber proved his scheme through countless experiments including probability learning. His probability experiments prove that the subjects were able to recognize or learn the variance in probabilities of recurring events without their knowing that their prior experiences in the same situation have improved their changes of choosing the next probable event. One Reber experiment shows that the subjects were placed in a training phase. The subjects were told to observe 1,000 scenes at the rate of two scenes in one second in one experiment.The findings of this experiment shows that the subjects were able to learn what the next outcome would be in increasing verity as the test went on (Reder, and Schunn 46). Another Reber experiment shows that a person that solves several problems of the same will increase his or her speed and accuracy in solving such problems due to experience. However, the subjects were not aware of that their prior acts had influenced their current speed and accuracy. This is very true in classroom math exercises (Reder, and Schunn 69). Reber further emphasizes that memory and learning consists of conscious (Explicit) and unconscious (Implicit) learning processes (OBrien-malone, and Maybery 38). And, Reber insists that the questionnaire index test is an explicit learning process (OBrien-malone, and Maybery 38).3. Define what cognitive psychology is about.Cognitive Psychology is that divide of psychology that delves into the process of how a person uses his mind to find solutions to pro blems, memory as well as communication. It had metamorphosed from the Gestalt school of Max Wertheirmer, Wolfgang Kohler and Kurt Koffka. However, it was Jean Piaget who increased elicit in Cognitive Psychology with his theory that people have different cognitive processes from infancy to old age. Naturally, he emphasized that child cognitive learning is much different from a married persons cognitive learning. Going deeper, cognitive psychology involves how the brain solves mathematical and other real emotional state problems. And, the cognitive scientists believe that the problem solving cognitive process boils down to the basic stimulus and response theory. For, each stimulus gives different responses to different people (Fleck, 6).What are the main topics?History. Cognitive psychology had branched out from mainline psychology into its own specialized field in the 1950s and 1960s as discussed in Donald Broadbents masterpiece entitled Perception and Communication in 1958. It foc used on the processing of information with the incorporation of Donald Broadbents paradigm theory. basically it was a study on how a person thinks and reasons as he tackles each problem or situation in real life or in the classroom.Broadbent emphasized that the brain is a the central processing unit of the human being. Then, George Miller created the WordNet which is the foundation for many machine ontologies today. This was also the basis that has permeated from cognitive psychology to other fields like social psychology, personality psychology, abnormal psychology,developmental psychology. Currently, current cognitive theories are being attacked from many fonts. One such side is the dynamic system proponents. Further, cognitive psychology has gathered the fruits of researches in artificial intelligence and other fields of expertise in the 1960s and the 1970s (Esgate 15). study research areas. Currently, the major research areas of cognitive psychology are general perception, psy chophysics, attention, pattern recognition, object recognition and time sensation (Berger ).Cognitive psychologists. The list of cognitive psychologists continues to grow through the years. Some of the more famous ones are Johan Anderson, Robbie Case, Lev Vygotsksy, Alan Baddeley, Frederic Barlett, Aaron T. Beck, Donald Broadbent, Reber, Jerome Bruner, Fergus, Craik, Keneth Craik, Hermann Ebbinghaus. Albert Ellis, and Jean Piaglet (Berger, 4).What are some basic assumptions?Cognitive process involves a stimulus and the agree response to such stimulus. Basically, cognitive theory states the problems in math and other real life situations can be easily accomplished with the use of algorithm. algorithmic rule is the set of rules that will give a specific solution for a set of inputs. For example, one plus one (inputs) is equal to two ( the algorithm here is to count how many ones are there). Here, the rules for cognitively solving problems are rather vague or too complex for the simp le -minded person to comprehend. Logically, there is other way of cognitively solving problems. This is what is called in psychology circles as heuristics. In sharp contrast, heuristics shows that the rules of solving classroom and real life problems are clearly still but the final solution varies from one situation to another.What are some of the different methods employed by cognitive psychologists?The psychologists employ several methods to deepen their study of cognitive psychology. One such method is the scientific method. Another method is to use a persons cognitive outfit in term of belief, motivation and desire that are part of the mental processes. But, they always use subjects in their researches on how a person interprets a picture, a messages or other types of communication signals passing his or her way.

Eye Movement Desensitization and Reprocessing Essay Example for Free

Eye Movement Desensitization and Reprocessing EssayThere be many events in a persons life sentence that can be considered woundtic. Trauma can be easily described as a distressing experience ca workoutd by an event or visible injury. The symptoms that follow a traumatic event can include disassociation, hyperarousal, and avoidance. Some people choose to cope with their symptoms in many different ways such as substance abuse, medication, and/or therapy. When working with trauma at that place are many diverse forms of give-and-take. Eye Movement Desensitization and Reprocessing EMDR is whizz form of treatment that appears to be aftermathive. Eye movement desensitization and reprocessing is a treatment used in psychotherapy to alleviate distress associated with trauma (Shapiro, 1991). During EMDR clients reprocess information darn focusing on external stimuli such as, lateral eye movements, hand tapping, and audio stimulation. Francine Shapiro developed EMDR in 1987 after di scovering that eye movements had a desensitizing effect on herslef, and in addition after experimenting she bring that others in like manner had the same response to eye movements. In 1987, Shapiro named this approach to treatment Eye Movement Desensitization.A cause study was conducted to test the effectiveness of eye movement desensitization. The results indicated there was a significant decrease in distress and increase in confidence in positivity (EMDR Institute, 2012). When this treatment was first discovered it was reported it serves to decrease anxiety and did not claim to eliminate all posttraumatic stress disorder symptoms. Gaining feedback from clients and clinicians this treatment move to develop. In 1991 reprocessing was added to eye movement desensitization creating EMDR.Adding reprocessing was to reflect the insights and cognitive changes that occurred during treatment and to identify the information processing theory (that Shapiro developed) to explain the treatm ent effects (2012). In 1995 the EMDR International Association was founded to establish standards for educate and practice (Shapiro, 2001). There have been many studies published in regards to posttraumatic stress disorder and demonst range the effectiveness of EMDR. EMDR therapy happens in eighter stages. EMDR requires clients to think about the past, redeem, and future.The first pattern is designed to obtain history and excessively to develop treatment planning. Obtaining history information can take one to two sessions or it is something that is continuous throughout therapy. Clinicians will discuss with the client the specific problem and symptoms resulting from the problem. The client does not have to give much position in regards to history. Some people will share and give great information and specifics and there are others who are only comfortable sharing particular information.With the background information and history collected, the therapist will be able to develo p a treatment plan that will identify targets on which to use EMDR (Shapiro, 1991). Targets are the events from the past that created the problem, situations that cause distress, and skills client needs to learn for future well being (1991). The second phase is preparation, it is important to explain the theory of EMDR and how it works. Establishing ringing to vouch clients are reporting accurate feelings and changes that are experienced during eye movements is helpful (Shapiro, 2001).The second phase of treatment the therapist will also ensure the client has several ways to cope with difficult situations. The therapist is able to teach different techniques of imagery and stress reduction techniques that clients can use during sessions. The techniques are used to rapidly produce change in emotional disturbances (2001). The client at this point is learning self care. The third phase is assessment, in this phase the client will select a specific memory/picture from the target event. At that time a statement is chosen that expresses a cast out self belief associated with the event (Shapiro, 2001).The negative beliefs are verbalizations of negative and disturbing emotions that still exist. The common statements include I am bad, I am worthless, I am nothing, etc. The client then picks a positive statement to replace the negative belief. The positive statement should reflect what is appropriate in the present (2001). The client is then asked to estimate how true they feel the positive statement is using the one to seen Validity of lore scale one equals completely ill-judged and seven equals completely true (Maxfield, 1999).Also, during the Assessment Phase, the person identifies the negative emotions along with physical sensations associated with the memory. The client is asked to rate disturbance on the Subjective Units of Disturbance (SUD) scale, with nothing reflecting no disturbance and ten reflecting the worst feeling ever had (1999). The next phase focu ses on the clients emotions and sensations as they are measured using the sweat rating (Shapiro, 2001). The desensitization phase people reprocess past events while focusing on an external stimulus.This phase allows a chance to identify and resolve equal events that whitethorn have happened and are associated with the specified event/memory. During desensitization, the therapist will lead the person in sets of eye movement with appropriate changes of focus until his SUDs levels are reduced to zero or a low number. Another phase is the installation phase. The remnant is to increase the positive belief that the person has set previously to replace the negative belief.The goal is for people to identify and believe in their positive statement and scoring it high on the Validity of Cognition scale. After the positive belief statements and installation the next phase which is the body scan phase, the client is ask to think about the past target and asked to flier and focus on changes in body. The seventh phase is closure. In this phase the client is asked to keep a log during the week of anything related to the memory that may arise. The goal is to ensure that the client leaves feeling better than the beginning of treatment (Shapiro, 1989).It is reported if the processing of the traumatic target event is not complete in a single session, the therapist will assist the person in using a variety of self-calming techniques in order to regain a hotshot of stability. The last phase examines the progress made thus far. The therapist makes sure positive results on scales have been maintained. The reevaluation phase is vital in order to tick the success of the treatment over time (Maxfield, 1999). Clients may feel relief almost immediately with EMDR however it is as important to complete the eight phases of treatment.The goal of EMDR is to produce the most comprehensive and profound treatment effects in the shortest period of time, while simultaneously maintaining a st able client. The beginning of EMDR appears to be kindred to ikon therapy. There are several studies and reviews that have been completed to test the effectiveness of EMDR in treating trauma. EMDR has been found to be an effective treatment for trauma. It has also been found to work faster than other therapies (Cahill, 1999). A study done by Davidson and Parker compared EMDR to no treatment and compared it to other exposure therapies such as prolonged exposure (2001).This study explored thirty four studies on the effectiveness of EMDR in treating trauma. It was discovered that among the thirty four studies, EMDR was found to be effective with an effect size of . 83 when compared to no treatment. It was also found to be a better choice of treatment than other non-exposure therapies such as CBT which only had an effect size of . 55. Controlled might studies report a decrease in PTSD diagnosis of 70-90% after three to six sessions (Chemtob et al. , 2000). EMDR has been compared with cognitive behavior therapy in past clinical trials.EMDR has also been compared with and found superior to a wide range of other treatments, such as relaxation therapy, biofeedback, standard mental health treatment in a managed care facility, and active listening (Maxfield, 1999). Evidence based support has led to EMDR being acknowledged as effective in the treatment of PTSD. Independent reviewers for the American Psychological Association reports EMDR and exposure therapy as empirically validated treatments (Chambless et al. , 1998). Also the International Society for Traumatic Stress Studies designated EMDR as effective for PTSD (Shalev et al. , 2000).They remark that EMDR is more efficient than other treatments as it used significantly fewer sessions than behavior therapy and took less time (2000). Cahill found similar results in a literature review conducted. They found that as a whole EMDR is effective in treating trauma, but that it is equally as effective when compared to ot her exposure therapies (1999). Some studies also indicate that EMDR may be more easily tolerated by clients than other exposure therapies. In a study by Schubert, it was discovered the use of eye-movements in the EMDR process reduced the pulse and heart rate in clients (2010).This suggests a calming experience as the process progresses. EMDR has been extensively researched in the treatment of trauma survivors. EMDR has been tested with survivors of a wide range of traumatic events, using a variety of control conditions, in multiple types of settings, by numerous researchers (Maxfield, 2002). Research has also investigated the use of EMDR with victims of rape, physical assault, childhood abuse, natural disasters, accidents, and other traumas (2002). EMDR is a therapeutic technique in which the patient moves his or her eyes back and forth, while concentrating on the target event or memory causing distress.The therapist waves a stick or light in front of the patient and the patient is alleged(a) to follow the moving stick or light with his or her eyes. EMDR is fast and rapid approach to therapy. While there are many supporters of this type of therapy there are many critics that believe EMDR is pseudoscience. It is suggested, wit evidence based information EMDR is an effective treatment. It is important to note that only clinicians who have received specialized training in EMDR are able to conduct it.

Penang Mutiara Essay Example for Free

Penang Mutiara EssaySpeedSpeed pixilateds do thing truehearted-flying. Speed means fast response to requirements of external guests or new conditions, speedy decision making and speedy movement of materials and information inside the operation. Its benefit are Speed reduces inventories reducing i inventories mean change magnitude the utilization of rooms and restaurant, that fast cleaning and preparing the available rooms and dinner tables for external customers adds r raseue for organization, and improving the efficient of working. Speed adds flexibility fast response adds the capability for operations to the flexibility dealing with urgent things. Speed adds dependability fast delivering for the latest information among some other department of operations, such(prenominal) as the newest customer entrance information, available room information, adds the dependability for each internal operations coordination and communication. dependabilityDependability means do thi ngs on prison term. Dependability means well management and coordination with each operation ensuring other process. are reliable, such as delivering right material or information on time, countervail foreseeing and planning the facilities, reorder and workforce. It leads to more effective operation. It effectively arranging the facilities, information, material, workforce, money and time to ensure in all of them can be available at some(prenominal) time, saves the time to wait or to look for the other substitutes. Dependability arrangement reduces the chance of repeating input resources or some resources leaving unused increasing the cost of maintain or store fee, or labor cost.FlexibilityFlexibility means change what you do. It means according different requirements or things to fast handle with, making change or decisions , flexibility arranging and coordinating operations work. Flexibility saves resources can prevent unnecessarily repeating planning, spending, and using re sources such as time, money, workforce, to follow the traditional ways to do things done. Flexibility increase speed of response being able to give fast service for customers depends on the operation being flexible. Flexible operations speedily transfer extra skilled staff and equipment to the urgent conditions and emergencies will provide the service with other customers needs.QualityQuality means doing things right. For Mutiara, quality means consistently producing impeccable services, using top-class and durable materials to create the right impression and environment, and anticipating and preventing all potential problems in advance. It is benefit to make life easier inside the operation. Good quality leads to stable and efficient processes that less mistake, easy for coordination for matching the standard of processes, authentic and advance equipments and tools to use adds dependability for internal customer. It reduces cost for Mutiara due to it is fewer the chance to make mistakes. Redoing or correcting mistakes, or to reducing confusion or wrath for each people second, it also reduces the labor cost. Dispelling some serious troubles or problem always needs more staff or more time to do it, thus, it results in the labor cost added, such as part-time salary, overtime compensation. The more minimizing mistakes, the more minimize the excess labor costs to cover for doing excess works third, less mistake and using top-class and durable materials also result in saving expenditures such as maintaining fee, cost of materials resulted by mistakes, transporting fees, and other excess expenditures.ALTERNATIVE COURSES OF ACTION Expand its business in other areas to acquire more market shares against other high-class and strong competitors in the safe and sound Asia region, or even in the world. Through concession and alliance with other business such as tour companies, ocean safari theme park, scene companies, golf or car club, complete set of hotel indu stry which is gathering tour, amusement, business and relaxation together. Upgrade technology such as wireless internet, website, including invention of hotel services, traffic map, resource and promotion information, booking on line and e-payments Develop marketing strategies to widen up market share, such as offering residual holiday traveling packages, discounts and loyalty cards. Continues improvement internally by developing Total Quality Management (TQM), Kaizen, and 5S system and ISO standards. Monitor customers feedback by developing centralized customer relation office which conducts satisfaction survey. Offer continual training for staff to improve the standard quality of services, English and international language speaking, handling these new automatic system and internet using. Adding the advertisement through TV, internet, high-income reader journal or fashion magazines and newspaper.CONCLUSION AND RECOMMENDATIONTo conclude, even though Penang Mutiara managed t o maintain its competitiveness with their current strategy, however it is not sufficient to remain competitiveness due to volatile market demand. Moreover, with the emergence of the global tourism, hospitality industry and globalization with competition from all over the hotel industry, the need to augment existing and new strategies need to be address speedily.In order to postulate for business and to keep abreast with stiff competition in the hotel industry. The hotels management should strengthen their marketing and operation strategies as a tool in increasing market share, prioritizing in developing website and upgrade the hotel facilities. Performance measurement by monitoring feedback and implement quality management. Also adopt proactive move up to enhance and maintain consistency in quality and level of services by conducting staff retrain and upgrading of skills. Reviewing new service standards, conduct regular management group studies to predict future customer requirem ents, minimize and eliminate high employee turnover by taking good care of staff welfare, and exercise demarcation rotation of staff to promote innovation and creativity in the job.